Calvin Klein's New Line

It seems that Calvin Klein is going to give his namesake cosmetics line another shot. This will be his fourth attempt at launching a line, something few fashion houses (with a couple of notable exceptions, like Giorgio Armani) have done successfully. (Does anyone remember lines from well known fashion houses like Nina Ricci and Diane Von Furstenberg?) Fragrance is always a hot arena for fashion designers, but an entire makeup line takes more planning and execution than a single perfume. So here's my advice to Mr. Klein:
1. Focus on the products, not just the packaging. The amazingly minimal, clear packaging of his last line was gorgeous, but the products themselves were a letdown. I carried his Lip Suede in my purse for months and never used it because it was so hard (texturewise) and impossible to apply well.
2. Take a cue from Mr. Armani: Start with a smaller selection of products and make sure that each and every one is flawless and echoes your design philosophy.
3. If it doesn't work this time around, give it up. After all, the market is inundated with makeup lines. The last thing we need is another. Unless it's exceptional.