Product Review: Relax & Wax No Scream Cream

I have been getting regular bikini waxes since my early 20s, and, even though I didn't exactly enjoy the process, I tolerated it pretty well. It became routine. Until I got pregnant. Suddenly, a simple bikini wax became a date with torture. It is absolutely brutal. Pregnancy just makes you that much more sensitive. So when I spotted Relax & Wax No Scream Cream at a local salon, I snapped it up immediately. At $15.95 for 1 oz., it's not cheap, but anything that can alleviate the pain is well worth it. Here's the scoop:
Wax made a pleasure with this gentle, safe anesthetic.Description: Wax your bikini line, or any other area without the pain! No Scream Cream brings you a topical anesthetic that alleviates exhausting wax-related pain that doesn't interfere with standard wax formulas. Safe, natural formula numbs waxing area for a painless experience easily and is ideal for all skin types. Recommended Use: Apply 30 - 45 minutes prior to waxing. Active Ingredients: Benzocaine 20%

My experience: The first time I used this, I didn't give it a fair shot, because I didn't apply it early enough for it to kick in by the time the wax rolled around. I didn't notice any difference that time. The second time, however, I followed the directions and applied plenty of the cream half an hour before the wax. Sadly, it didn't seem to work at all. There was absolutely no improvement. As a matter of fact, my esthetician said I seemed more sensitive. I don't think this had anything to do with the cream, but I do know that it didn't work for me the second time. I am going to give it one more try before giving up (what do I have to lose) but I am afraid that raging pregnacy hormones are too much of a challenge for a simple topical anesthetic. Unfortunately, I can't recommend it, but I am going to give it another try post-baby.

Have you tried No Scream Cream? If so, I would love to hear what you thought!